Canadians lead in usage of online banking | Comscore
Canadians continue to be leaders in all things internet, and are #1 in online banking usage in the world. Canadians are also first in frequency, averaging 10.5 visits in the month of April 2008. RBC is the most popular site, with TD running a close second.
The usage patterns of Canadians in their 40′s and 50′s is particularly interesting. Click through for the whole story. Finextra is an excellent site for anyone interested in the latest news in financial services.
Finextra: Canadians top for online banking
Canadians lead the way when it comes to Internet banking adoption, with over two thirds of the country’s Web users – around 15.5 million people – managing their finances online, according to figures from Web metrics firm comScore.
Of 37 countries studied, Canada came top on Internet banking adoption in April 2008, way ahead of the UK, with 49.5% of Internet users, the US on 44.4% and Australia with 41.7%.
…Penetration among Canadians aged 45 to 54 is nearly as high as 25 to 44 year olds – 73% – but they are also the heaviest users, visiting banking sites 12 times a month and viewing 157 pages. ComScore suggests this may be because this age group confronts more financial challenges than others, including retirement planning and paying for their kids’ university education.
I started internet banking in 1996 with mbanx (BMO) … which eventually tanked and simply became the online banking system for BMO.
I have benefitted hugely from it as it saves a lot of time for common tasks. I currently have 5 accounts on it plus in-trust accounts linked in, RRSP’s, GIC’s, credit card and so on. 15 accounts in all that are controlled (or monitored) from one page, plus a half dozen billers. There is little I can’t do from a PC anywhere in the world (as I travel frequently, this is important).
73%. Is that all? I can’t see why anyone would be going to a bricks and mortar bank except for special purposes. I’m on my account daily. Often more than once.
Alan
July 11, 2008 at 6:49 pm
@Alan …. nice to hear you began with mbanx. Thats where I was working at that time. Yes I thought the number might have been a little higher too.
Colin
July 11, 2008 at 7:00 pm
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Bookmarks about Banking
August 14, 2008 at 6:15 pm